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Marketing the Dem Candidates (1 of 2)

Beverly Diehl
6 min readJun 24, 2019

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What do the logos and material available in the Democratic candidates’ stores say about them, and the voters they are competing for?

Disclaimer: I’m not a marketing professional, just a voter who sometimes pays attention to these things.

Disclaimer 2: While there are currently more candidates than will be appearing in the first set of debates, those are the ones I am focusing on in these pieces. They also may add more items and materials to their stores, after the dates (June 24/25, 2019) that I am checking out their sites.

Bill de Blasio (billdeblasio.com/about)

Not bad logo, or use of colors. No merchandise of any kind available on his site. My takeaway: He’s not a serious candidate, at this time.

Cory Booker (www.corybooker.com)

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Beverly Diehl
Beverly Diehl

Written by Beverly Diehl

She/her. Sex-positive, pro-choice, life-positive, polyamorous, breast cancer sur-thriver. With tiara. beverlydiehl.com

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