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Marketing the Dem Candidates (2 of 2)
What do the logos and material available in the Democratic candidates’ stores say about them, and the voters they are competing for?
Disclaimer: I’m not a marketing professional, just a voter who sometimes pays attention to these things.
Disclaimer 2: While there are currently more candidates than will be appearing in the first set of debates, those are the ones I am focusing on in these pieces. They also may add more items and materials to their stores, after the dates (June 24/25, 2019) that I am checking out their sites.
Michael Bennet (www.michaelbennet.com)
I like the cleanness of Bennet’s name as a logo. His store includes T-shirts, buttons, mugs and totes. His Pride gear includes the Black+Brown+rainbow in T-shirts, tanks, stickers. The only trans gear available is the sticker. My takeaway: Well done for a candidate who’s probably not getting a lot of donations, but room for improvement.
